Automotive Coding Best Practices 

Thursday, October 19, 8:30 to 12:30

Ford Conference Center, Dearborn, MI


PRQA is organising its third Automotive Coding Best Practices seminar in Dearborn, MI on October 19. During this free seminar, you will hear from industry experts on some of the key trends and challenges facing the automotive software industry. Topics will include the AUTOSAR C++14 coding guidelines and securing applications to help reduce software liabilities, hazards and threats. This is a great opportunity to engage with industry-leading experts, and to network with like-minded professionals.


  • Registration and breakfast from 8:30
  • Addressing Automotive Software Liabilities, Hazards, and Threats
    Robert Martin, MITRE
  • Secure Application and AppSec: a Shift in Security Paradigm
    Dr Evgueni Kolossov, PRQA
  • Mars Ate My Spacecraft
    Jack Ganssle, the Embedded Muse
  • Introduction to the New AUTOSAR C++14 Coding Guidelines
    Richard Bellairs, PRQA
  • Optimizing Software-driven Innovation with Data Fabrication
    John Buselli, IBM Research
  • Panel discussion
  • Networking lunch
  • Finish at 13:00

Download the comprehensive agenda



Robert Martin, Sr. Principal Engineer, MITRE
Robert A. Martin, Senior Principal Engineer of the MITRE Corporation has dedicated his career to working on solving some of the world’s most difficult problems in systems and software engineering—including cybersecurity, Y2K, and application security. Much of his work has focused on the interplay of risk management, cyber security, and quality assessment and assurance. Over the past 15 years, Bob has applied his expertise to international community cybersecurity initiatives such as CVE, CAPEC, and CWE, which host large active vendor and research communities.

Jack - High Res.jpg

Jack Ganssle, the Embedded Muse
Jack Ganssle has written over 900 articles and six books about embedded systems, as well as a book about his sailing fiascos. He started developing embedded systems in the early 70s using the 8008. He’s started and sold three electronics companies, including one of the bigger embedded tool businesses. He’s developed or managed over 100 embedded products, from deep-sea navigation gear to the White House security system… and one instrument that analyzed cow poop! He now lectures and consults about the industry, and works as an expert witness in embedded litigation cases.


Dr Evgueni Kolossov, R&D Director at PRQA
Evgueni has his whole career in science and software development. He is managing software projects and people in scientific areas for more than 30 years. He is internationally recognised specialist with over 60 publications in different areas, regular presenter at scientific and industrial conferences. During last 10 years he has been developing new products for ID Business Solutions (IDBS) for pharmaceutical industry, has been managing software development at Scientific Software Solutions, and at Cerulean (Molins PLC). Evgueni has PhD in Organic Chemistry and Computer Science from St.Petersburg Institute of Technology, and multiple BSc from St.Petersburg University. He is a member of New York Academy of Science.


Richard Bellairs, Product Marketing Manager at PRQA
Richard Bellairs has 20+ years of experience across a wide range of industries. He held electronics and software engineering positions in the manufacturing, defense and test and measurement industries in the nineties  and early noughties before moving to product management and product marketing. He now champions PRQA’s market-leading code quality management solution. Richard holds a bachelor’s degree in electronic engineering from the University of Sheffield and a professional diploma in marketing from the Chartered Institute of Marketing (CIM).

John_Buselli_IBM.png John F. Buselli, Business Development Executive, IBM Research

John is a Business Development Executive for IBM Research focused on cyber-security, data governance, deep learning and identity/blockchain initiatives.  John came into IBM through the acquisition of Princeton Softech; a database archiving and test data management technology acquired by the IBM Software Group in September 2007.  Prior to his current role in Research, John lead IBM’s data governance software group strategy in North America.  He was part of the team that built and commercialized the Test Data Fabrication technology being presented today. His experience includes also over thirty years of operations and business development experience with various technology companies including KVS, Verity, Seer and Texas Instruments.

Who Should Attend

This seminar is aimed at software professionals developing automotive applications in C and C++, including:

  • Development Engineers

  • Software Architects
  • Quality/Compliance Managers
  • R&D Leaders
  • Project Managers

  • Cybersecurity Leaders


Ford Motor Company Conference & Event Center
1151 Village Road
Dearborn, MI 48124

Driving directions

"Thanks for excellent presentation & information, it is very useful and helps in our everyday code development activities."
Previous attendee, Functional Safety Best Practice Roadshow
"Very good discussion please keep me on your mailing list for future needs."
Previous attendee, Functional Safety Best Practice Roadshow